mindbodygreen x Tito’s Handmade Vodka

The Joy Project

Wellness is about creating a life that fills your cup and gives your body what it needs to thrive. It’s not wellbeing unless there is joy. The Joy Project focuses on the simple things: balance, human connection, fresh ingredients, inclusivity, and giving back to our communities. It flips the script on wellness and encourages our audience to start counting their daily joys—best served with a drink and in good company—for a longer, healthier, and happier life.

mindbodygreen and Tito’s Handmade Vodka partner together to create The Joy Project; a 360 campaign with touch points in video, articles, and social.

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Campaigns: 
The Joy Project: 2-Part Video Series
Ultra-Refreshing Cocktails for Your Summer Parties: 3-Part Article Series
Social Media: Instagram, Facebook, Twitter

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Date: 2019

Seriesof 3 Articles: Ultra-Refreshing Cocktails for Your Summer Parties

The Ultra-Refreshing Cocktail You'll Want At Every Outdoor Party

Jalapeño and Ginger Kombucha Make This Mule Kick Even Harder

Garden-Fresh Vodka Infusions That Will Step Up Your Summer Cocktail Game