mindbodygreen + Sephora

a series of 3 articles on Beauty Wellness Supplements

This shoppable post your guide to wellness’ biggest beauty benefits. We’ll touch on three major wellness categories and spotlight a beauty product directly related to it: as well as the approved benefits of each product

  • Stress Relief;

  • Hair, Skin & Nails; and

  • Gut Health.

Concept: Through the editorial still-life lush and hydrating scene, we highlighting the beauty-boosting, natural ingredients that make these products a benefit for your wellness.

Client: Sephora + mindbodygreen

Date: 2019

Role: Creative Director

Team:
Krista Soriano - Branded Content Editor
Andreas von Scheele - Head of Production
Monica Stevenson - Photographer
Thomas Ignatius - Production Assistant

Everyone’s got a different skincare goal. This solutions-focused shoppable post cover 3 daily, wellness-worthy ways to boost your beauty regimen, depending on your goal or skincare concern. We’ll break it into three categories:

  • Clear, Smooth Skin;

  • Glowing, Radiant Skin; and

  • Reduced Stress Management.

Concept: Editorial still-life concept where your beauty wellness supplement is as accessible as your morning breakfast routine. Through the bright kitchen table still-life scene with healthy raw food products and drinks we depicting the easy life application and regimen of the beauty wellness products.

Client: Sephora + mindbodygreen

Date: 2019

Role: Creative Director

Team:
Krista Soriano - Branded Content Editor
Megan Doty - Designer/Stylist
Andreas von Scheele - Head of Production
Monica Stevenson - Photographer
Thomas Ignatius - Production Assistant

This curated edit of products do more than just provide outer beauty benefits—they each work from the inside-out to help address wellness needs, too. In this dynamic, educational post, we’ll break down the need-to-know details with a visual experience: spotlighting all 6 products with its own visually compelling GIF and highlight the approved benefits and uses for each to help readers pick the right product for their lifestyle and beauty routine.

Concept: Fun, cute and quirky GIFs give life to the products within an abstract and cubist-esq setting.

Client: Sephora + mindbodygreen

Date: 2019

Role: Creative Director

Team:
Krista Soriano - Branded Content Editor
Sarah Fitzgerald - Designer/Stylist
Andreas von Scheele - Head of Production
Monica Stevenson - Photographer
Thomas Ignatius - Production Assistant