People.com + L’Oreal

5 Makeup Mantras Worth Sharing This Awards Season

Campaign: 

A branded campaign of The Foundry that is published on PEOPLE.com. It explores Sir John’s Red Carpet Mantras, as Illustrated Through Makeup.  

While beauty is a major part of what L’Oréal Dream Team makeup genius Sir John does for a living, he knows that slaying on the red carpet isn’t all up to the right lip shade. It’s up to you. And on the red carpet with L’Oréal, it’s about what’s #WorthSaying.

Inspired by awards season beauty and red carpet topics that mean more, say what’s on your mind, with your makeup. Sir John creates five total-confidence looks that say what you want to s(l)ay. Just remember, the secret to borrowing from red carpet beauty isn’t about replicating someone else’s look, it’s about riffing on the trend—you-style, to make your mind heard. 

Publication: People.com

Brand: L'Oreal x The Foundry

Role: Creative Producer, Creative Director/Art Director
Led the production and art direction of photography. 

Team: Christina Cala, Content Strategy Director

Date: 2017