Project Details: The first native campaign of STITCH Creative's (the native studio for TIME, FORTUNE and MONEY), where I led the design and execution of the native campaign till launch.
For the last 50 years, TIME has tracked how this labor of love has evolved. Inspired by Pollan's insight, we dug into our archives to revisit how, why and for whom we cook. This native campaign ties into the release of Netflix's Cooked Documentary Series, based on Michael Pollan's book.
Whilst at: TIME | STITCH Creative
Role: Design Director
Joshua David Stein - Director of Native Content
Sam Morgan - Producer
Angii - Developer