Supplements Line
mbg’s first in history product development and launch that is radically transforming health from the inside out and the outside in.
Client
mindbodyrgeen
Year
2019-2021
Project Type
Branding, Art Direction & Photography, Print, Marketing Content
Role
Creative Director, Art Director, Senior Designer
Overview
A happier, healthier you
Branding
mindbodygreen is an award-winning wellness media company, whose core mission is to build a world in which we are all able to reach our peak potential, fulfil our purpose, and live our best life – mentally, physically, spiritually, emotionally, and concentrically to their families, our communities and our planet.
mbg expands its core pillars by meeting our community where they are individually through expanding our brand pillars to supporting individual health by launching mbg’s first-in-history product—supplements+ and e-commerce platform—in Nov 2019.
The mbg supplements+ branding and positioning communicates the high quality products, backed by science, which address your whole well-being to achieve long-lasting health. It’s communicated consistently and compellingly across all touchpoints and marketing channels; O&O, email marketing, social, newsletter units, paid ads, content marketing, videos, and print.
Art Direction and Photography
The mbg supplements+ art direction and photography aligns with the premium, high quality, science-backed positioning of the individual supplement blends.
O&O, Marketing Content, Email Marketing, Social and Paid Ads
For examples and case studies, please reach out.
The Team:
Sharon Wong - Creative Director
Meg Doty - Senior Designer
Hannah Schwob - Photographer
Andreas Von Scheele - Head of Production
Adaeze Elechi - Post Production Supervisor and Editor
Courtney - Director of E-Commerce
Working closely with: CRM, Editorial, Dev + Product, Growth teams