mindbodygreen x Burt’s Bees
The Color Campaign
CLIENT:
Burt’s Bees
SERVICES:
Creative Direction / Art Direction / Photography / Videos / Design / Social Media
Creative Director: Sharon Wong
Art Director: Megan Doty
Senior Branded Content Editor: Krista Soriano
Head of Production: Andreas von Scheele
Post Production Supervisor and Editor: Adaeze Elechi
Photographer and Retoucher: Hannah Schwob
Photographer: Marissa Alves
Date: 2019
mindbodygreen partners with Burt’s Bees in a campaign that encourages empowered women to embrace themselves (+ their imperfections) exactly as they are.
Through this campaign we provide fun and inspiring educational pieces that focus on various inside-out beauty routine that works with individual skin types and their natural features — bringing them to life, in full color. Shining a spotlight on notable personalities who’ve stood their ground and refused to be transformed into anything other than the best version of themselves all while natively integrating Burt’s Bees products into their busy lives.
SERIES OF 3 VIDEOS
Live In Full Color
A Refreshing Philosophy On Wearing Makeup Every Day
Coming up in the dance world, Alicia Archer—a fitness instructor and flexibility expert in New York—struggled with getting her makeup "right" for auditions and headshots. In this episode of our Live in Full Color series, Alicia gets real about how her makeup routine evolved to become one of her most empowering rituals.
A California Beauty Lover's Makeup Essentials For A Sun-Kissed Glow
As the daughter of estheticians, lifestyle and wellness blogger Sylvie Esmundo grew up on a singular beauty philosophy: All you need is sunscreen. Watch as Sylvie shares how her personal views on makeup have evolved over the years in this episode of our Live in Full Color series.
A Fully Relatable Beauty Journey—From Brow Plucking To 5-Minute Makeup
Growing up a '90s kid, the mom of three remembers copying beauty trends in magazines (and overplucking her eyebrows, of course—who in this generation hasn't?) to feel beautiful. In this Live In Full Color episode, Chrissy shares the ins and outs of her relationship with beauty and makeup through the years.
SERIES OF 3 VIDEOS
Glow On-The-Glow
3 Easy Eye Makeup Looks That You Can Do Just About Anywhere
As a fitness instructor in New York, Alicia Archer (aka Kinky Sweat), is no stranger to doing her makeup in studio bathrooms. In this Glow On The Go video, she shows us how to master three of her go-to eye makeup looks quickly and effortlessly.
A Daily Makeup Routine For A Natural Sun-Kissed Glow, By An Outdoors Lover
When California mom Sylvie Esmundo goes out, it's often—literally—to the outdoors. For this Glow on the Go video, Sylvie will show us her makeup routine for a versatile sun-kissed look.
Quick Makeup Tips For Faking 8 Hours Of Uninterrupted Sleep
One truth of motherhood? When you become a mom, you're probably not going to have time to contour your face every morning, let alone do a full look of makeup. And because a full night's sleep is never promised, she's mastered how to do her makeup to both even out her skin tone and fake eight hours of uninterrupted sleep
Campaign: Color Decoded
All-Natural Makeup That Adapts To You (Not The Other Way Around)
Live In Full Color Campaign:
3-Part Influencer Video Series
Glow On-The-Go Campaign:
3-Part Influencer Video Series
Color Decoded Campaign:
1-Part Article Series
Social Media: mbg O&O, Instagram, Facebook, Twitter
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