mindbodygreen 2019 Holiday Gift Guide
CLIENT
mindbodygreen
SERVICES
Creative Strategy and Direction / UX and UI Design / Art Direction / Photography / Social and Email Marketing / Brand Integration
Creative Director: Sharon Wong
Art Director: Sarah Fitzgerald
UX/UI Designer and Motion Designer: Megan Doty
Photographer: Jenny Huang
Senior Sustainability Editor: Emma Loewe
Senior Beauty Editor: Alex Engler
CTO: Tim Glenister
mindbodygreen’s Holiday Gift Guide is a major brand moment and in 2019, our Gift Guides received a face lift.
The goal was to create a beautiful and scalable interactive experience within its own ecosystem.
A creative strategy was developed, complete with a new UX design, photography, brand integration and promotion strategy.
UX and UI Design
The guiding principle for the UX and UI is founded on chromeless design. The goal is to reduce the visual excess and ornamentation, and instead to champion the content, data, and interactions in our design with the products featured. The simplicity of the visuals designed allows the content to become a functional focus by emphasizing intuitive interactions, a clean grid, elegant typography, and a clear hierarchy.
Utilising simple product images and beautiful category photography, we’re able to bring brand identity into play with the chromeless design.
Art Direction
The goal is to intentionally weave mbg’s brand identity and editorial voice through the beautiful, custom photography for each of the category and overarching sections.
The concept is to elegantly show the process of wrapping gifts on a minimal, contemporary set utilising holiday themed props. This concept is loosely based on a founding mbg mandate—“Wellness - accessible to all”. The overarching tone to further visually communicate the holiday theme: warm, organic, homey and accessible with pops of festive color and subtle glimmer.
Our Partners
Brand Integration
Our advertising partners were given the opportunity to advertise through our Holiday Gift Guide. With a number of different tiers pitched—thoughtful brand integration was designed throughout the chromeless feature for distinct and clear product and brand takeover.
Let’s work together!
We transforming brand vision into renown work through a hands-on approach to creative, content and campaigns that challenges perception and craft brands in an entirely new, often unexpected, way.
What we can bring
Creative
Creative Strategy
Brand Strategy
Branding
Creative Direction
Art Direction
Photography and Video
Find and supply an uniquely tailored creative team
Product
Website Design
Experience Design
UX and Service Design
Print
Packaging
eCommerce
Experiential Events
Production
Marketing and Strategy
360 Campaigns
Content Marketing
Brand Marketing
Social and Email