As Vice President, Creative Director of Slate Studios, Sharon develops resonant, creative approaches to storytelling for the world’s most iconic brands. Sharon has made a career of delivering custom-tailored concepts through integrated programs across digital, podcasts, branded content, native, experiential, print, social, mobile, and more.
Sharon currently leads a creative team of designers, content strategists, producers, project managers, campaign managers and marketers committed to the flawless execution of compelling, insight-driven, high-touch creative solutions. With a reputation for pushing the boundaries of design, messaging, and content, Sharon approaches brand challenges and its production executions with experience, passion and ingenuity.
Sharon joined Slate from TIME and The Foundry, where she was positioned as Director of Creative Services. Her talents were utilized to lead the design team that pushed the boundaries of design, user experience, and marketing for native and branded campaigns.
Prior to TIME and The Foundry, Sharon built the Creative Services team at Vox Media, whose primary function was to pitch, design and manage all advertising, branded and experiential campaigns; marketing proposals and materials; and ad products across platforms. Through implementing processes and high-standards of design, UX, branding, and production, she saw continual and tangible success in increased revenue.
In her current role at Slate Studios, Sharon draws on her experience crafting innovative and new media narratives balanced with emerging technologies and ad products to play a pivotal role in the development and execution of breakthrough programs. These creative solutions help brands connect with their consumers through compelling storytelling integrating their signature creative and utilizing strategies to reach their target audiences.