ABC Commercial is the commercial arm of the Australian Broadcasting Corporation. The division, previously called ABC Enterprises, was established in 1974 and is a profitable and self-funding division of the ABC whose aim is to create, market and retail high quality consumer products which reflect and extend the scope of the ABC’s activities. ABC Shop Online (part of ABC Commercial) provides a virtual window into the wonderful variety of products related to programs seen and heard on ABC TV, ABC Radio, and Online.
This role involved the maintenance, digital design and production of ABC Shop Online. This involved the concept, design and front-end coding of ABC Shop Online Brand Stores, such as Doctor Who, Top Gear, Andre Rieu and In The Night Garden. In addition to this, my duties also included developing various high-end graphics in promotion of ABC products across the ABC Shop Online site as well as the design of graphic elements and coding of eNewsletters.
On a 4-6 week basis, extending and supporting the ABC Shop retail catalogue promotions on ABC Shop Online through high-end graphics and user friendly functional Online Catalogues. The aim was to develop a holistic and consistent promotion of ABC products across print, online and TV/Radio mediums. In addition to this, keeping an eye on analytics & conversion rates to aid in the better design & functionality of the site.
ABC Digital Business Development comprises three businesses grouped together (ABC Shop Online, ABC Content Licensing, ABC Product Development) to take advantage of the ABC’s commercial digital expertise. ABC Product Development identifies and develops innovative digital products and services that broaden the reach of the ABC’s content to new audiences on new platforms.
This role involved utilizing and developing the brand systems for the display of our branded content on various digital platforms such as iTunes, MySpace, mobile and web banners. Producing graphics in line with the concept and branding of ABC Digital style guides.
Whilst at: Australian Broadcasting Corporation
Role: Associate Online Producer and Art Director | ABC Marketing, ABC Commercial, ABC Innovation
Date: 2007 - 2009